Beyond on-page SEO features, Screaming Frog has great customer support and regular software updates as it gives you access to the latest SEO trends and techniques. Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for small websites where you get up to 500 URL crawls. If you have bigger needs, the paid license unlocks unlimited crawling, advanced features, and technical support. These are all factors that I cover in our SEO Content Audit and Checklist. Internal linking is where one page links to another page on the same domain. Finally, optimizing and auditing the images on your site is also beneficial in increasing your chances of them appearing in Google Image Search results.
And getting people to spend more time on your site is never a bad thing either. And according to Semrush, it has earned more than 26K backlinks from 6.7K referring domains. This is often called digital PR, and one method is to create linkable assets (or link bait).
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And based on that information, users a) can choose to click on some results over the others and b) know where they are on the website. Utilizing search intent in SEO is about discovering what searchers want to get when they plug in a search query and then providing that information. A list that would be even better and more complete with a link to my SEO audit post. This time, the link to my competitor’s page is part of a big list of resources.
And what they are looking to learn/gain from the content they find (also known as the search intent). And in this checklist we’ll show you how to quickly find relevant keywords that your potential customers search for. Almost 60% of all website traffic comes from mobile devices, which is why Google considers mobile-friendliness one of its most important ranking factors. As such, this aspect of technical SEO involves ensuring that your site performs as it should on any device, screen size, or screen orientation.
This reduces loading times and prevents oversized images from disrupting layouts. Use responsive design principles, like flexible images and CSS media queries, to ensure visuals adapt well across devices. Optimizing these elements not only improves your page’s rankings but also enhances user satisfaction. Schema can enhance your search results with rich snippets like star ratings, product prices, or FAQs.
This refers to linking to other pieces of content on your site. For example, you’ll notice that many of our blog posts feature related articles in the “further reading” section. For example, one aspect of on-page SEO is using titles and subheadings that include your main keyword. The title shows search SEO Anomaly engines that your post is likely to match certain search phrases, while the subheadings indicate how much of the topic you’ve covered in the post.
Find relevant topics with keyword research
And when it comes to making that site structure, internal linking is the way to do it. Firstly, you must channel many internal links to your most important content. Secondly, you should tidy up pages that aren’t getting many (if any) internal links.
While SEO strategies work on most search engine platforms, they are particularly geared towards being effective on Google, which is the clear market leader. Ranking high on Google can have a positive impact on a site’s web traffic. You still need to optimize your site for local, voice, AI, and other specialized search types. A full-service SEO partner like WebFX, our parent company, provides you with all SEO services you need to ensure you’re ranking high on every platform that matters for your business.
- Just ensure that your alt descriptions reads naturally for people, and avoid stuffing keywords for search engines.
- As a result, Google now indexes websites based on their mobile pages — not their desktop pages anymore.
- As users start clicking on the recommendations, the machine learning algorithm learns what gets the most clicks.
- So, imagine that you’ve just published a brand new blog post that you’re extremely proud of and can’t wait to see it climb up the search results.
This helps people who are interested in what you’re offering find your products, content, or services, increasing organic traffic and helping you grow. Whether it’s to read a blog post or check out a product page, people browse your content. Optimizing your content can help search engines understand and rank your content, which can lead to people finding your website. Using your target keyword (and other relevant keywords) within the H1 to H6 tags communicates the topical relevance to search engines. It also enhances the user experience by providing a clear hierarchy. An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results, attracting more organic traffic to a website.